
About
Visa is the latest stop on a path that ran through Facebook, Robinhood, and Circle, after a PhD in social anthropology at Harvard. The timeline below has the details.
I do product research the way I was trained to do anthropology. My dissertation followed musicians in Pakistan as digital technology rewired how music got made, shared, and paid for. That work left me with the question I still ask of every wallet, transfer, and receipt: what does this mean to the person holding it? The questions I find most interesting are about obligation, memory, identity, and care, and interfaces are one of the places they show up. My best research happens in the unscripted moments: a tangent mid-interview, a screen share that runs long, the thing someone mentions after we've already said goodbye.
Practically, that means working at two speeds. I still take the ad hoc questions most research teams are built around, the familiar loop of ask, wait, report. Alongside that, I build systems for continuous discovery, so when a decision needs evidence, some of it is already there.
Currently: leading incubation research for Visa's North America consumer products group and advising early-stage teams in fintech and consumer AI experiences.
I advise a small number of early-stage teams in fintech and consumer AI experiences on research strategy, market entry, and how to listen well at scale. I also invest, largely in customer intelligence tools. If you're building in any of those areas, I'd like to hear what you're seeing. Write to hi@abbasjaffer.com.
Away from work I keep a daily mindfulness practice, which mostly means sitting still, watching my mind wander off, and walking it back. I balance the quiet with raves and EDM festivals, where I go for the sound: bass you feel in your chest, and a few hours of being completely inside the music.
Depending on the day, I speak French, Urdu, or Hindi, in descending order of confidence.
The best way to reach me is by email.
hi@abbasjaffer.com
A line on what you're hoping for and your timeline helps, and I reply to most messages within a week. If you need a faster answer, say so up front.