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Abbas Jaffer→
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© 2026 Abbas Jaffer · San Francisco
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Currently San Francisco. Est. Chicago.

I study the money people think they understand.

Hi, I'm Abbas. I'm a researcher in San Francisco, and I trained as an anthropologist before I ever worked on a payments product.

I'm a Principal Product Researcher at Visa, working on stablecoins, agentic commerce, and card benefits. I answer the questions teams need to make better decisions, and in parallel I build the systems that keep evidence on the table before anyone has to ask.

You can browse the case studies I'm able to share, or catch a talk. If something here sparks a thought, write to hi@abbasjaffer.com.

Portrait of Abbas Jaffer

Now

Latest from Goodreads, Pinboard, and this site

  • Oct 2026Talk
    Making Models Fit for Purpose

    EPIC2026

    this site
  • Jul 14, 2026Bookmark
    CSS Hover Effects: 40 Engaging Animations To Try

    prismic.io · tagged ux, design, web

    Pinboard ↗
  • Apr 22, 2026Talk
    How research craft is evolving in the age of AI

    Sprig UX Research Happy Hour

    this site
  • Mar 31, 2026Bookmark
    The Largest Review of Synthetic Participants Ever Conducted Found Exactly What You'd Expect. Synthetic Users Don't Work.

    thevoiceofuser.com · tagged uxresearch, userresearch, userexperience

    Pinboard ↗
  • Mar 19, 2026Bookmark
    Startup Funding Benchmarks & Requirements

    fi.co · tagged startups, entrepreneurship, finance

    Pinboard ↗

More in Reading

Contents

  1. 01WorkCase studies from fourteen years of fieldwork.→
  2. 02TalksConferences, guest lectures, and internal teach-ins.→
  3. 03ReadingWhat I'm reading now, and the books and links behind how I think.→
  4. 04AboutThe longer story, my career, and how to reach me.→